I, Food.
Na matéria de Promo & Ativação da Miami Ad School, com a professora Julia Calais, precisávamos criar uma campanha para o iFood. A Copa do Mundo ainda estava chegando quando tivemos o insight: alguns jogadores têm nomes que lembram comida. O resultado foi saboroso. Levamos o ouro na apresentação.
In Promo & Activation class at Miami Ad School, we were challenged to create a campaign for iFood. The World Cup was still on its way when we had an insight: some players have names that sound like food (in portuguese. that's why Rice didn't make it). The result was pretty tasty. And it earned us gold in the final presentation.
CW: Arthur Oliveira
AD: Rodrigo Bueno, Victor Assis
